Ourika is a valley in the South of Marrakech in Morocco that lies in the first foothills of the High Atlas. Despite its proximity to Marrakech, it is still considered as a relatively well-preserved area by its nature and traditional mountain way of life. This nestled gem nourishes the soul.
Founded by Charlotte, a young French creator with a deep connection to Morocco, OURIKA THE LABEL is a contemporary accessory brand where refined design meets authentic craftsmanship. Inspired by the warm light, vibrant colors, and artisanal heritage of Marrakech and the Ourika Valley, the brand embodies asophisticated dialogue between Orient and Occident, infused with a sun-drenched, bohemian spirit.
OURIKA THE LABEL SHOP : 80 RUE AMSEFAH, MARRAKECH MEDINA
HOTEL EL FENN, MARRAKECH MEDINA
Hello, Iam Charlotte, and this is my label.
Each one of my OURIKA THE LABEL piece is handcrafted in Marrakech in close collaboration with small independent artisans and a women’s cooperative, using locally sourced materials like Berber rugs, Haik, fabrics and time-honored techniques. Produced in limited quantities, every creation reflects an uncompromising commitment to quality, authenticity, and human values, resulting in accessories that are truly one of a kind. I’m also a huge fan of practicality and timeless design. You can wear the products anywhere, from Paris to New York.
Designed for a discerning, style-conscious clientele, the collections blend bohemian ease with refined silhouettes, offering luminous and colorful accessories that evoke travel, freedom, and effortless elegance.
My label values transparency and regularly highlights its artisans, production process, and behind-the-scenes work on social media, reinforcing trust and authenticity at every stage.
Through these partnerships, OURIKA THE LABEL preserves traditional craftsmanship while offering authentic, high-quality pieces, handmade with care, intention, and respect for the people behind every creation.